The year is coming to a close quickly and reflecting on what we’ve learned in the last 12 months will hopefully set us up for success in 2016.

Much of our work at PondelWilkinson involves writing, and in the world of investor relations and financial communications, certain words are used more frequently than others in the span of a year.

Following is a top-10 list of the most overused words in 2015, along with (tongue-and-cheek) alternatives for the year ahead.

1. Disruptive/transformeresque
2. Unicorn/rhinoceros (two horns are better than one)
3. Leading/simply the best
4. Revolutionary/other worldly
5. Activist/Laird Hamilton (one very active guy)
6. Deep value/there’s treasure buried in them hills
7. Emerging/turtle head
8. Strategic alliance/friends with benefits
9. Merger/friends with benefits (yes, a repeat)
10. Consolidation/I crush your head

— Evan Pondel, epondel@pondel.com