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Media relations are an integral component to what we do at PondelWilkinson, whether a public relations or investor relations engagement. Crises aside, generating media awareness of corporate entities, their brands, products and services, among readers, listeners and viewers is critical to the success of any communications program. Shrinking news departments,...
The power of Twitter is unparalleled especially when the “news” is filled with high stakes and lots of drama, such as in the case of movie mogul Harvey Weinstein. A slew of actresses and female Hollywood A-listers recently have come out publicly corroborating Weinstein’s sexual misconduct, spurred by actress Rose...
I really enjoyed McKinsey & Company’s piece on what CEOs are reading in 2017, which is a continuation of an annual list going back several years. Not only did it provide interesting recommendations about what to add to my Kindle library, but seeing what’s in the minds of leaders makes...
Americans and the press always seem to have a love-hate relationship. Despite much of the anti-media rhetoric at play within the national dialogue, a fairly good chunk of Americans (72 percent) trust the information they receive from national news organizations, according to the Pew Research Center. The good news is...
Virtually daily, we all consume news on our cell phones, televisions, on the way to work, on apps, via streaming media, at events and interviews, and the list goes on. In a world of instantaneous breaking news in all forms of electronic and printed media, senior executives are feeling the...
The market was hot, and virtually all participants were making money. Around the time that the movie, “The Wolf of Wolf Street” was out, folks in the IR industry were rolling their eyes a lot. The hyper, cold-calling brokerage salespeople depicted in the movie—but taken from real life—did almost anything...
What do you say when you’re at a cocktail party, summer BBQ, or some other social gathering where you’re sure to meet new people who will invariably ask what you do for a living? If you’re a doctor, lawyer, accountant, musician (or one of a host of other professions) the...
There was a time not so long ago when healthcare was a huge mystery, understood only by doctors and industry insiders. Today, much of that mystery has been unlocked through the Internet and a curious populace, as billions of dollars are being spent marketing drugs and services to physicians and...
We’re nearing the end of the season with respect to annual shareholders’ meetings, and taking a constructive look at what went right or wrong is always helpful in anticipation of next year. Perhaps one of the most daunting aspects of annual shareholders’ meetings is when investors and management teams are...
I’ve worked with many CEOs over the last 25 years. Some great, some good, and some who didn’t quite make the grade. The great ones had a few traits in common…they were excellent communicators, compassionate and whip smart. (Italicized text represents my own editorial.) The Harvard Business Review recently outlined...
Whether investor relations or strategic public relations, or even in politics, we all know that words matter. Every once in a while, I get stumped, sometimes amused, by simple-sounding, strange words that I have never seen before. Some only have four letters. I jotted down ten real words I read...
Every office has its busy times, be they monthly, quarterly or annually. For investor relations and public relations firms, such periods vary from quarterly financial reporting, to client crises, and unexpected projects. In our office, a look at our “pretzel barrel” and how fast it is depleted is a great...
While Memorial Day is sort of the unofficial start of summer, the holiday is a solemn one, established to honor fallen servicemen and women of the U.S. military. It’s also a time for big summer sales … and everyone from car brands to home improvement centers are getting in on...
Everyone is selling something. It doesn’t matter if you’re in business, education, or politics, we’re all trying to sell a widget, a way of thinking, a party affiliation. The difference is the method in which something is sold. For example, are solid facts used to back up a thesis about why...
You may be asking yourself, what does Passover have to do with investor relations and strategic public relations? Not much, actually, but in honor of the holiday I thought it might be interesting to name ten things plaguing our industry. Not so different, I guess, from naming the ten plagues...
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As much as I hate to admit it, I am a nervous flier. Even though
It probably happens every year, but I cannot recall a time when so many pundits
Different sized companies, private or public, have varying needs when it comes to corporate communications.
This month marks Judy Sfetcu’s 25th anniversary at PondelWilkinson. Our longest tenured staff member, Judy
PondelWilkinson’s investor relations teams play an important role helping publicly traded companies position themselves to
When I first interviewed for PondelWilkinson’s internship program earlier this summer, I was told that
